See Potential

See Potential can help your business fill skills gaps and diversify your workforce by hiring people from disadvantaged groups.

These include long-term unemployed people, ex-offenders, care leavers, recovering addicts, homeless people, single parents and some military veterans.

Sir Richard Branson, Deborah Meaden and Simon Cowell are
See Potential ambassadors and the campaign is supported by more than 100 employers.

Benefits of See Potential

Research by Business in the Community shows that 90% of employers that are more inclusive have reported:

  • improved staff morale and skills levels
  • enhanced reputation and brand value with customers
  • winning new contracts and entering new markets


Find out more:

Support See Potential

You can become a See Potential employer too.

Join other businesses that have committed to offer opportunities to people from disadvantaged groups.

Join here

To discover the latest See Potential recruitment tips and news:

Tell us about your journey towards greater inclusion at

Promote See Potential

Use your website and communication channels to show you’re a See Potential employer and that you welcome applications from people from disadvantaged groups.